Chrysler

Program Details:

Two targeted communications were sent to clients to test drive new Chrysler Products. 

• Prospects received a direct mail offering them a $50 Prepaid Quantum Rewards MasterCard to test drive a Chrysler 200
• Members of BabyCenter.com, who were expecting their second child, were mailed a Quantum Rewards offering a $50 Prepaid Card for test driving a Town & Country.
• Program resulted in 1,509 Chrysler 200 test drive completed within a 2 month period. And Town & Country test drives totaled 119.